Production:The Amazing Spider Man was produced by Marvel and Columbia Pictures. This company is part of a conglomerate who are well known for producing comic book, superhero films. There was initially a trilogy of the Spider Man films with the last one coming out in 2007. However they reinvented it and 'The Amazing Spider Man' came out in 2012.The original franchise of Spider-Man was directed by Sam Raimi, whilst The Amizing Spider-Man was directed by Marc Webb. Tobey Maguire was the first actor to play Spider-Man in Raimi's trilogy with Kristen Dunst as Mary Jane. In The Amazing Spider-Man it is Andrew Garfield who plays Spider-Man and Emma Stone who plays his love interest. This led to the couple having an off screen relationship.The film is available to view in 2D, 3D and IMAX 3D, with a budget of $230 million to help with stunts, music and advertising.
Distribution:The film was very cleverly advertised and marketed, even before the film was set to be released. In February 2011, the official site was launched where a picture of Andrew Garfield as Spider-Man was unveiled. American shop Walmart offered tours for the film, where they even included never before seen footage. In January 2012 a Marvel select Spider-Man action figure was available to buy, being the fifth Spider-man figure to come out, although the previous ones were related to the comics. Merchandise for this film went crazy, with worldwide brand OPI even bringing out a Spider-Man nailpolish. A teaser trailer was leaked on the Internet and aired at San Diego's Comic -Con International in July 2011. There was even a 'sneak peak screening' in 13 cities world wide in February 2012, cities included London, Paris, Los Angeles, New York and Berlin to name but a few. The official Twitter account then revealed a scavenger hunt by posting "Property of Peter Parker... Lost" with the longitude and latitude coordinates in major US cities.It it clear there was long anticipation for the film to come out, and it was not a dissappointment when it did with a rating of 73% from review site Rotten Tomatoes.
The Amazing Spider-Man had a worldwide total of $744,402,260 at the Box office. It is the 44th highest grossing film worldwide and the 4th highest grossing fillm of 2012. On its opening day, a pre-holiday Tuesday, it set a Tuesday-gross record with $35 million, which was previously held by Transformers. In China the film grossed $33.3 million over a seven day period, which is considerably more then the trilogy itself earnt in China. The IMAX screening earnt $1.2 million in 300 venues.
Link to the trailer for The Amazing Spider-Man: